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"Successful Salons Use Ashtae"
The experience is genuine excitement from the moment a salon or spa owner begins the journey into the world of Ashtae™. This is because Ashtae does not just sell salon products but builds relationships with its customers. We develop and enrich their lives because we are committed to transforming salon owners into successful and fruitful business owners. When you enter the world of Ashtae and attach yourself to the company, you will develop greater knowledge of the
industry, hair styling, technical applications and improved business
management. This personal development process provides an opportunity for our customers to enjoy greater success in their business and personal lives.
industry, hair styling, technical applications and improved business
management. This personal development process provides an opportunity for our customers to enjoy greater success in their business and personal lives.
Building Relationships
In The Beginning
In 1994 Michael Woods, President/CEO and Ramona Woods, Vice President/CFO, decided to take a risk and turn their mutual experience and passion for the salon industry to a new level by filling a void in the marketplace. They saw the need for a multi-cultural hair care company that served salons, not only with better quality products but also to provide education on using the products and the latest hair style techniques and applications to help their customers' businesses grow and prosper.
They began their quest by mortgaging their home and sacrificing personal items to raise the necessary cash. The company was named after their two daughters Ashley and Taylore. Ashtae means The Power of Positive Thought which they believed was appropriate considering the odds of the venture they set out to build. Difficult as it was in the early years, Michael and Ramona never lost their dream. They began by distributing their unique hair care products out of a barn behind their home. Mistakes made during the early years taught them lessons that are now shared with their customers. Their perserverance comes from sheer faith and commitment which they now use to motivate others through Ashtae Boot Camps™, conventions and
educational classes.
Family, faith and finance are all important pillars of the company's philosophy. As the company has grown, the care and concern for their customers, distributors and the industry continue to be the driving forces behind their passion.
They began their quest by mortgaging their home and sacrificing personal items to raise the necessary cash. The company was named after their two daughters Ashley and Taylore. Ashtae means The Power of Positive Thought which they believed was appropriate considering the odds of the venture they set out to build. Difficult as it was in the early years, Michael and Ramona never lost their dream. They began by distributing their unique hair care products out of a barn behind their home. Mistakes made during the early years taught them lessons that are now shared with their customers. Their perserverance comes from sheer faith and commitment which they now use to motivate others through Ashtae Boot Camps™, conventions and
educational classes.
Family, faith and finance are all important pillars of the company's philosophy. As the company has grown, the care and concern for their customers, distributors and the industry continue to be the driving forces behind their passion.
Ashtae Founders Michael and Ramona Woods